Introduction
A senior leadership view of how Sites and Teams perform when recruiting for Permanent positions. May also give early insight into market forces.
The Starters page shows volumes of new Permanent Starter deals over time, with associated GP value. Detailed views are also available to breakdown Starter deals by Business Unit and/or Site.
The Lost Revenue page allows you to view total volumes of unforeseen losses through non-starters and cancellations, along with the associated lost revenue in terms of GP by Client or Consultant.
Who it's for
Aimed at team and senior managers.
Summary of Starters page
NOTE: All graphs on this page update to reflect whether the toggle (top right corner) is set to Start Date or Created Date.
1 Click the funnel icon to open a filter panel for slicing and refining the data.
2 Key metrics relating to Permanent Placement Starters.
3 Combined chart showing the number of Permanent Placements by Start Date or Created Date and associated Gross Profit across the current calendar year.
4 View permanent placements by furthest status reached (excluding cancelled / terminated statuses.)
5 Pie chart shows New GP by Site or Team, shown in both value and percentage.
6 Pie chart shows volume of starters by Site or Team, shown in both number and percentage.
Summary of drill-through: Placements Created > Detail - Starters & Breakdown by Status > Detail - Starters
Key information for drill-through information from the ‘Placements Created’ chart or the ‘Breakdown by Status’ bar chart.
NOTE: Tables update to reflect whether the toggle on the main report page (top right corner) is set to Start Date or Created Date.
1 Click the eye icon to open the Placement record within the Mercury.
2 Results are ordered by greatest Gross Profit by default.
3 The number of days between when the Placement was created until the Start Date.
Summary of Lost Revenue page
NOTE: All graphs on this page update to reflect whether the toggle (top right corner) is set to Start Date or Created Date
1 Click the funnel icon to open a filter panel for slicing and refining the data.
2 Key metrics relating to Lost Revenue.
3 Combined chart showing the number of Non-Starters to Permanent Placements and associated lost Gross Profit across the current calendar year.
4 Bar chart showing number of non-starters by (status?) Category.
5 Line chart showing total gross profit loss across the top 5 clients with the greatest GP loss across the current calendar year.
6 Bar chart showing the (up to) top 5 clients who have the greatest GP loss.
7 Bar chart showing the (up to) top 5 consultants with greatest GP loss.
Summary of drill-through: Lost Revenue
Select any visual on the Lost Revenue page to view a drill-through with more detailed information.
1 Click the eye icon to open the Placement record within the Mercury.
2 Results are ordered by greatest Gross Profit by default.
3 View the specific type of Placement cancellation
4 The number of days between when the Placement record was created until the Start Date.
Report summary
Starters:
Bar chart shows fluctuations in new GP and placement volumes over time.
Breakdown by status categorizes the current place within the recruitment pipeline (e.g., live, complete, pending). This enables operational teams to monitor pipeline stages, identify bottlenecks, and prioritize follow-ups or interventions.
By viewing team or site contribution across two metrics (New GP and Volumes) aids in supporting performance benchmarking, resource allocation, and recognition of high-performing groups.
Lost Revenue:
Highlights lost revenue and tracks monthly gross profit changes. This helps identify missed opportunities and highlight the financial impact of delays or cancellations.
Breakdown by non-starter status categorizes non-starter Candidates by the furthest ‘Cancelled’ status reached within the recruitment pipeline. This helps distinguish placements that were actively withdrawn or terminated from those still pending or delayed. This clarity allows teams to identify patterns in cancellations—whether due to client decisions, candidate withdrawals, or internal issues. This is further identified by viewing GP loss by specific Client or Consultant. Categorizing GP loss in these ways can help undercover underlying issues such as as poor candidate matching, delayed paperwork, or misaligned expectations. Addressing these root causes improves future placement success rates.
Glossary of terms for Report
Headlines - Starters
- New Placements: The number of new placements across the selected time period
- Total Gross Profit: The total gross profit for Permanent Placements excluding those with a status of Cancelled and/or Terminated across the selected time period.
- Average Gross Profit: The average gross profit for Permanent Placements excluding those with a status of Cancelled and/or Terminated across the selected time period.
- Average Fee % - Average fee percentage across all Permanent Placements.
Headlines - Lost Revenue
- Non-Starters: The number of non-starters across the selected time period
- Total Lost Gross Profit: The total gross profit loss for Permanent Placements only including those with a status of Cancelled across the selected time period.
- Avg Lost Gross Profit: The total average gross profit loss for Permanent Placements only including those with a status of Cancelled across the selected time period.
- Non-Starter Rate: The percentage of Placements created that were then cancelled.